Understanding the Legal Side of Naming and Branding

A brand name is the first thing customers hear when engaging with a product or service creating a sense of association. Building a brand is one of the most strategically important decisions business owners can make – strong brands command price premiums, engenders customer loyalty and generates higher returns for the business and investors who […]

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The Growing Importance of Litigation PR

Let’s talk about Johnny Depp and Amber Heard. Heard sacked her PR team mid-trial, reeling from bad press with hashtags like #JusticeforJohnnyDepp racking up 3 billion views on TikTok. The Court of Public Opinion had firmly turned against her, and the case is a perfect example of the growing importance of litigation communications in the […]

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The Importance of PR for Start-ups

‘You never get a second chance to make a first impression.’ Public Relations is a powerful tool for a start-up to raise its profile and build relationships. It will help prove the viability of a product or service, build a business model, and attract investment.  Start-ups are early-stage businesses that face a unique public relations challenge. They need to […]

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