The Importance of Insurance

There are two schools of perspective when it comes to insurance: 1.       Insurance is a waste of money.  Pay a premium, never claim and round it comes again the following year, and there is no return.  Plus, it takes time we do not have; or 2.       Insurance saved my business, when the {insert disaster situation […]

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The Importance of PR for Start-ups

‘You never get a second chance to make a first impression.’ Public Relations is a powerful tool for a start-up to raise its profile and build relationships. It will help prove the viability of a product or service, build a business model, and attract investment.  Start-ups are early-stage businesses that face a unique public relations challenge. They need to […]

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