Understanding the Legal Side of Naming and Branding

A brand name is the first thing customers hear when engaging with a product or service creating a sense of association. Building a brand is one of the most strategically important decisions business owners can make – strong brands command price premiums, engenders customer loyalty and generates higher returns for the business and investors who […]

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How ESG Requirements affect your Business

ESG has replaced Corporate Social Responsibility.  It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce as well as the community at large. ESG (Environmental, Social and Governance) while developing business opportunities and encompasses the following, below is a working list: […]

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